No-one likes to be used….

Okay I finally figured it out. Figured what out? Why when someone talks about how they can USE blogs why I get a strange uneasy feeling and bells faintly ringing in my head.

I was approached a few times by people after our presentation at the ConnectingUp 2006 Conference saying how they’d come to find out how they can USE blogs where they work. Ever since then it’s haunted me. Use? Use blogs?

Finally at 2AM yesterday it hit me. It was Doc Searls’ fault I couldn’t sleep – rolling his ruddy snowballs again that did it. While I was reading his dissertation “Making a New World“. He was talking about making money because of open source not with it.

You see a blog is primarily something you HAVE not something you USE. In fact the outcomes from blogs GROW from interaction, they are not manufactured by forces – market or otherwise. Blogs are RELATIONAL not merely TRANSACTIONAL. And nobody in a relationship likes to be USED.

Because blogs grow things, that’s another reason why a blog is like a garden, grown in a field, called the Net.

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